User experience (UX) is essential in the business sector today. The experience your users get from clicking your website or application to do something creates an impression on them. Hence, your design should be interactive, engaging, and easily guide users towards making a purchase or finding the information they were looking for. If your design has a weak UX, you might lose users.
As it is easy to commit UX design errors we decided to write this article to point out some common ones. Try to avoid them so you can design a remarkable online product. Let's quickly take a look.
No research done
Mistakes are bound to occur if you create a design without doing proper research on competitors, market trends, and targeted audiences. This negligence can make suit your users' needs more difficult. As a designer, you know the difference between your desires and your users' needs. Always strive to meet your customers' needs in every use case.
It is all about functionality
UX/UI Design is not detached from each other. Hence, it is recommendable to strive for a good balance between beautiful design and functionalities. Aesthetic aspects are significant for a good UX. However, they should not be overdone and let functionality take a back seat.
As well your website or application should not compromise on creativity for functionality. If your design focuses purely on functionality users tend to jump off as your application or website is not engaging enough. This is not what you are looking for either.
Therefore, try to create a visually pleasing, unique design that is interactive and supports the user to enjoy a seamless user journey.
Following every trend
Trends do not stay forever. The moment you feel you have overcome one, that is when another set of new trends will be released - causing you to restrategize. So, do not jump on every trend. It would be best if you scrutinize a UX trend before adopting them because some of them are based on proven statistics and some are not. Carefully examine major performance indicators, check if the trend suits your brand and your use case, and consider the advantages and disadvantages.
Neglecting responsive design
Responsive design is not just any part of web design. It's simply one of the most important prerequisites of a good website. Many companies still have sites with complex navigation that scares visitors away. This flaw is why responsive design is included on this list.
Since people love accessing websites with their smartphones, it is better to make your website attractive and accessible across all screen sizes. If you have a good responsive website you ensure a seamless UX even if the user is switching his devices.
Rather than making users going through the stress of filling out about 15 fields to reach their intentions, make it easier and quicker by using modals, dropdowns and pre-filled input fields. This approach will increase the number of users due to a pretty straightforward user journey.
Users would not revisit your website or use your application again if they had to wait for it to load unimportant images with massive megabytes. It would be best to optimize for mobile, slow computers, and a bad internet connection, so you do not lose anyone.
Creating for search engines, not people (Websites only)
Since there is always online competition, website owners focused their content on specific keywords for SEO ranking. However, this has caused a great mistake of ignoring the search engine's major significance - people. Popular search engines do their best to ensure people enjoy a seamless and exciting searching experience and this is where a good UX comes in.
As you design your website, it is essential you have SEO in mind. But the primary goal is to offer an outstanding UX created for visitors, not keywords. Aligning your goals with Google's goals will help you design an exciting website that keeps users returning and still get rewards from search engines. Place the creation of content creation for users first, while search engines follow.
Don't use universal icons
Please don't use any sophisticated or latest icons just because they look nice. Sometimes, these icons may confuse your user unless you include text. Consequently, a familiar icon is better than a fancy icon that is not common. Read this article if you want to get a better understanding of the principles of icon design for user interfaces.
Inventing lots of new patterns
Inventing lots of new and innovative patterns may seem tempting. But the general guideline is to stick to the customarily expected model anywhere it is needed. By the time your user is used to your design language that is why it makes to always default to the learned patterns. A design system might be useful for that. Check out our new article to read more about creating a design system for your company.
To summarizing, UX design is the significant difference between a good and a poor application or website.
It allows you to focus on what is truly important to the users. Hence, to create a successful design, watch out for the above UX error and avoid them. If you are looking for a UX redesign of your current application or website or do you want to do it right from the beginning? Then feel free to contact us and together we can check out how we can support you.