Why is motion design so important to user experience?

Everything important you need to know about motion design to push user experience to the next level

  • Animations
  • Branding
  • Digital Agency
  • Motion Design
  • UX/UI Design

Motions bring the best out of any design. Once upon a time, motion design was only added to projects for the sake of aesthetics, but today it is a crucial feature that gives users a better and seamless experience. Motions deals with story-telling - every tapped button and screen transition has a story to tell.

Companies that want to provide improved narratives through product experiences usually make use of motion design as an essential part of their user-interface design. With the enhanced computing potential of devices, motion in software provides less challenging functioning of complicated animations. Using motion design for fun alone would only hurt its beauty.

Why is motion design so important?

Whenever users interact with your product, they might ask the following questions:

  • "What's the most significant feature on this screen?"
  • "What should I do next?"
  • "Am I done with my task?"

Such questions may uncover opportunities where motion can be used to improve the user's experience. Motion design assists you in creating a much better UX:

  • It moves the user's attention to a specific object and hints at what may likely happen on tapping the screen.
  • It offers adequate attention between views.
  • It also provides visual feedback.

Asides from these features, the motion-based design provides another significant value to UX - delight. Everyone admires a humane, pleasant product. Hence, try to experiment and discover proper solutions that are more natural and can create an emotional connection.

4 ways how motion design will support the usability

  1. Expectations: What does the user expect when he interacts with a UI element, for example, the navigation bar or a button? Does motion support the expected behaviour or does it cause confusion?
  2. Consistency: Does motion behaviour provide consistent and seamless interactions throughout the entire user journey?
  3. Narrative: Are interactions and the triggered motion behaviour linked to a logical sequence that is satisfying the user?
  4. The bigger picture: How do the spatial, aesthetic, and hierarchical attributes of UI elements relate to each other? How do they influence the user's decisions? How does motion affect the different relationships of individual elements to each other?

We think these are the four key points that are the most important things you should always keep in mind when applying motion design. They are helping you to support the user and to avoid that distracts him from his actual intentions.

Applications of motion design in UX/UI design

The interaction between a user and an interface, be it human or digital, revolves around a set of actions and reactions. With motion design, you can improve and bring about the right connection between these actions and the user's anticipated reaction.

There are several instances where we can observe the use of animation in applications and websites. Written below are some examples of motions in our projects.

Easing transitions

Users would lose focus easily if the transitions between screens take too much time. Motion design helps users to correctly understand the flow between screens, making navigation comfortable and more attractive.

Another excellent way to use motion design in transitions is during loading times. It's better to bridge the waiting time with an appealing animation. These unique designs help to maintain the user's concentration while the device is downloading the necessary data.

Engaging micro-interactions

Micro-interactions are events used to develop interactive moments with the user.

You can uncover these micro-interactions in apps and websites. Most times, the animation begins with a trigger (user action) that causes a reaction to occur, allowing the user to know what is going on. This simplifies navigation inside an app or a website and improves its accessibility.

These micro-interactions could occur without any type of animation, but in this case, the goal of motion design is to make this interaction more exciting and engaging.

Playful branding

Animation supports setting the tone of a brand's identity (such as engaging, interactive, or professional). In this case, the animation serves as a personality amplifier.

Animations allow you to trigger emotions. For instance, whenever we think of a person, we immediately remember how they speak, walk or express themselves. The person’s personality makes him memorable. The same logic also applies to brands.

Just-for-fun animations

Animations can be decorative since they do not negatively influence user experience. Decorative animations are not compulsory, but they make the entire design look more beautiful.

Whenever you want to experiment with motion design, you can try including a decorative animation to the typical 404 pages. Since it does not belong to one of the most charming pages to look at, why not make it less horrible?

You can try adding a funny animation or use small interactions to develop a positive experience for users on a naturally negative page.

Demonstrating interactions

You can use motion graphics to generate a special, high-converting video that displays user interactions with your brand's digital user interfaces. Animated videos provide all the advantages of motion design that have explained so far and help you rapidly improve your business. You can create animated videos that use various types of animations.

  • digital, stop-motion animations
  • virtual-reality animations
  • motion graphics
  • 2D character animations

Final thoughts

Users are intensively satisfied and often happy with articulate motion-design solutions. Motion design has already become a vital part of user interfaces and can determine whether a solution will be successful or not.  It is an inventive medium of communicating a coherent narrative that stays with users. Also, motion is an integral part of a user-friendly and attractive user-interface design. However, you need to ensure your motion designs and animations are purposeful and skilful if you hope to provide the user with an exceptional experience.

If you have an application or website whose user experience you would like to push to the next level, feel free to contact us. We have already worked together with clients around the globe to support them with motion design. Write us an email and together we will have a look at how we would be suitable for you.

Markus Gavrilov

Motion Design

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